Challenge : Campaign to drive not just visibility for newly launched product but also build affinity towards the simplicity of its use.
Breakthrough Approach : DELL Plug and Play Datacentre was engineered to work at two-levels
Pro-active lead generation : DM-lead lead generation to include setting up prospect lists and confirmed appointments.
Management and experience plan : A real time ‘Plug & Play - Datacentre on Wheels’ - A customized Toyota Innova with full demo capabilities of the product for the meeting to showcase the superiority and simplicity of the product.
Execution : Data mining, management, communication creating and delivery, telemarketing support & on-ground execution to deliver the engagement and experience covering production, activation planning and support.
Results : Demo Appointments – 64. 24% conversion to contacts. Expected conversion value – INR 2 Crore+. A pending sales pipeline of 30+ organizations.
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